Pet Dermatology

Viz ID that Stretches the Imagination

Pet Dermatology

A mosaic of illustrations of dogs and cats.

For a practice that quite literally gets to the bottom of pet skin conditions, we created a family of logos that stretches the imagination—and exactly one wiener dog.

With Love from Head to Tail

In keeping with the inclusive spirit of this specialized veterinary practice, we didn’t stop at our dachshund metaphorical hero.

We designed a charming suite of secondary marks and graphical patterns, featuring a variety of individual cats and dogs with equally disarming personalities.

From little heads and paws peeking out in profile to charmingly posed tails and petooties, every detail of each animal mark was crafted to honor Dr. Fiona Lee’s meticulous, personalized attention in an effort to help this practice become both memorable and approachable at first sight.

After all, pet dermatology care is about treating every inch of our furry friends—with love from head to tail.

The brand's color palette.
Illustration of the front half of a dog. Illustration of the front half of a dog. Illustration of the front half of a dog. Illustration of the front half of a dog. Illustration of the front half of a cat. Illustration of the front half of a dog. Illustration of the front half of a cat.
Illustration of the back half of a dog. Illustration of the back half of a dog. Illustration of the back half of a dog. Illustration of the back half of a dog. Illustration of the back half of a cat. Illustration of the back half of a dog. Illustration of the back half of a cat.