Brand Tone Overview
The Metro Vein Centers brand tone should embody integrity and clinical expertise while maintaining an empowering, modern, and personably refreshing feel.
The practice’s persona is part progressive industry disruptor, part seasoned, compassionate caregiver, with a focus on personalized, state-of-the-art care made accessible to patients through an extensive insurance coverage and ever-expanding clinical locations offering.
The tone must reflect a commitment to science-based education and best-in-class care accessibility, delivered with simplicity, warmth, and cleverness.
We aim to empower patients with the knowledge and care they need to address their vein health, mobility, and confidence while positioning ourselves as a leader in the field. Tone nuances will adapt to different channels to maintain relevance and effectiveness in communication.
On-brand Language
Instead of:
Procedure(s), surgery, pre- or post-op
Consultation, consult, first appointment
Surgeon(s), vascular specialist(s), nationally accredited doctors
Insurances, Medical Coverage, Government Insurance
Please use:
Treatment, vein treatment, state-of-the-art vein care, personalized treatment plan, aftercare
Evaluation, vein evaluation, your evaluation, free evaluation
Vein specialist(s), certified vein specialist(s), board-certified doctor(s), physician(s), your care team, clinical care team, nationally accredited vein clinics, renowned vein doctors
Insurance (used in both the singular and plural), 200+ insurance plans accepted, your insurance, most insurance, in-network insurance coverage
