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By Hart

Stills of a photo-shoot in production Stills of a photo-shoot in production Stills of a photo-shoot in production Stills of a photo-shoot in production Stills of a photo-shoot in production

Meet Our Founder

Sarah Hartley is an award-winning executive creative director, multidisciplinary design principal, storyteller, wordsmith, curator, culture champion, and wholehearted people person. Blending deep empathy, curiosity, strategy, and craft, Sarah brings her team of dreamers and doers together to shape stories that move, experiences that inspire, brands that breathe, and art that speaks to the heart—and to Hartley, too. 😉

She’ll be there when you need a spoonful of Mary Poppins (and her bag of endless creative tricks), a dash of Olivia Pope (a fixer with gladiators who make the impossible happen), and a pinch of Little Edie from Grey Gardens (because putting on a show—anywhere, with whatever’s on hand—is staunchly in her nature).

What We Do

Brand Identity + PositioningVideo + Photography DirectionEnd-to-End CX StrategyOriginal NamingWriting + Editing + GhostwritingEditorial + Social ContentConcept R&DArt Direction + DesignLogo DesignFine Art + IllustrationProduct Design (UX/UI)Quiz DevelopmentInterior DesignSet + Wardrobe StylingRetail DesignPrint + PackagingSignage + DisplayPublication DesignAnimation + VFXVideo EditingPhysical Goods Development + DesignApparel + Accessory DesignRetouching + Post-Production ArtistryVO + Performance + HostingInterviews + Discussion ModerationPR Storytelling + Pitch WorkCastingAdvertising CampaignsWorkshop + Qualitative Research DesignEvent ActivationsSurprise + DelightInclusive Team + Culture Building

What We Do

Brand Identity + PositioningVideo + Photography DirectionEnd-to-End CX StrategyOriginal NamingWriting + Editing + GhostwritingEditorial + Social ContentConcept R&DArt Direction + DesignLogo DesignFine Art + IllustrationProduct Design (UX/UI)Quiz DevelopmentInterior DesignSet + Wardrobe StylingRetail DesignPrint + PackagingSignage + DisplayPublication DesignAnimation + VFXVideo EditingPhysical Goods Development + DesignApparel + Accessory DesignRetouching + Post-Production ArtistryVO + Performance + HostingInterviews + Discussion ModerationPR Storytelling + Pitch WorkCastingAdvertising CampaignsWorkshop + Qualitative Research DesignEvent ActivationsSurprise + DelightInclusive Team + Culture Building

The Hype

Clients + Colleagues

NBCUniversalCondé NastDiscovery IncFab HearstMagnolia NetworkFood.comKindraNYC PrideKing FeaturesAmpleApartment TherapyAxis GroupBarnes & Noble CollegeCatalpa HouseCenter for Survivor Agency & JusticeCraftsy / BluprintCreative Circle Current TVDance Party TimeDiscovery ChannelDos EqisHGTVIndeedLockwoodMetro Vein CentersNightingale Veterinary PartnersOWNPeter Horowitz Real EstateSage Integrative WellnessThe Orchestra NowWizehire

Awards

FAQs

  • Sarah Hartley’s home base is Brooklyn, but By Hart is up in the cloud, down to collaborate on zoom, and get to work everywhere in between—with team members all over the US and abroad. Our creativity isn’t a solo act. It’s a carefully orchestrated collision of talents, each bringing something essential to the workbench.

    We like to think of ourselves as a creative collective of what feels like every awesome, game, and uniquely skilled person Sarah’s ever met. Some of our collaborators are moonlighters—crafting the world’s most beloved brands and experiences by day and slipping into something special by night. Others are seasoned freelancers, specialists, and craftspeople moving fluidly across clients to bring soulful work to life.

    We respect non-competes, always. We also know that the best work often comes from people with hybrid skillsets who thrive stretching to do something ambitious and different. While we can’t always name names, trust us when we say: our powers combined will rock your world. Behind the scenes, you’ll find video editors, photographers, sound engineers, developers, designers, artists, writers, stylists, producers, translators, retouchers, tailors, makeup artists, performers, and more—each playing a vital role in the magic we make.

    And then, there are the ones we can name. The ones our clients know, trust, and love.

    There’s Kristin Ingram in Knoxville + Nichelle Tesone in Denver—art direction and visual storytelling powerhouses, designing with smarts equal to their great big hearts.

    There’s Nara Gumbs in Chicago—a wonder woman of a creative strategist, the one who sees the big picture and keeps us moving forward.

    There’s David Fridman in London—The drama school chum who it turns out can do a whole lot of what Sarah does—in two languages!

    And there’s Michelle Beard in the great state of Massachusetts—Sarah’s childhood best friend turned operational maven. You know, just the glue, the reason we’re still in business, the only way we all get paid or stay sane-ish.

    We’ll keep shouting out our people here as we get explicit consent to do so, but you get it! We’re a collective of dreamers, makers, and doers who care deeply about the work we put into the world—and the people we make it with. Who we each are matters a lot to us, but what you can achieve when you work with us is what we find most inspiring.

    If that sounds like the kind of creative energy you want to be part of, what are you waiting for? Our email’s in the footer.

  • Our boutique studio services are tailored to each client's unique needs. Investment varies based on the scope, scale, timeline, team, and level of customization required.

    Our monthly retainer and/or video + photo shoot investment begins at $15k, while more sophisticated multi-set shoot days—designed to provide a comprehensive well of ownable content assets from which to draw for extended periods—currently start at $50k, not including post-production editing and final content creation.

    Our bespoke brand identity + customer experience partnerships, spanning 5 to 9 months, begin at $100k with the most robust multidisciplinary brand birth packages reaching $250k+.

    We’d love to discuss your opportunity, so we may best provide insight on what an investment in our work would look like for your team.

  • We don’t do boring. We’re not keen on factory-line deliverable monotony. We never just fly in the formula, unless it’s one of our award-winning style guides. If you’re looking for a team that spends more time color-coding spreadsheets than actually making something that moves people—you’ve stumbled into the wrong studio.

    We are deadline-driven, fairly neurodivergent folx who think best when we’re deep in R&D, not buried in documentation and project management software. We thrive on the unexpected, the in-between, the what if we tried this instead? We’re not great at keeping our wings clipped. We like to get our hands in all the pots, stir things up, and create collaborative work that actually makes us all feel something.

    So if you’re after safe, predictable, and heavily templated (though we’re all for beautiful brand consistency and gorgeous design systems)—there are plenty of other places for that. But if you want something that’s got heart and soul? Yes we said yes we will YES!