Know
By Hart
Meet Our Founder
Sarah Hartley is an award-winning executive creative director, multidisciplinary design principal, storyteller, wordsmith, curator, culture champion, and wholehearted people person. Blending deep empathy, curiosity, strategy, and craft, Sarah brings her team of dreamers and doers together to shape stories that move, experiences that inspire, brands that breathe, and art that speaks to the heart—and to Hartley, too. 😉
She’ll be there when you need a spoonful of Mary Poppins (and her bag of endless creative tricks), a dash of Olivia Pope (a fixer with gladiators who make the impossible happen), and a pinch of Little Edie from Grey Gardens (because putting on a show—anywhere, with whatever’s on hand—is staunchly in her nature).
What We Do
Brand Identity + Positioning • Video + Photography Direction • End-to-End CX Strategy • Original Naming • Writing + Editing + Ghostwriting • Editorial + Social Content • Concept R&D • Art Direction + Design • Logo Design • Fine Art + Illustration • Product Design (UX/UI) • Quiz Development • Interior Design • Set + Wardrobe Styling • Retail Design • Print + Packaging • Signage + Display • Publication Design • Animation + VFX • Video Editing • Physical Goods Development + Design • Apparel + Accessory Design • Retouching + Post-Production Artistry • VO + Performance + Hosting • Interviews + Discussion Moderation • PR Storytelling + Pitch Work • Casting • Advertising Campaigns • Workshop + Qualitative Research Design • Event Activations • Surprise + Delight • Inclusive Team + Culture Building
What We Do
Brand Identity + Positioning • Video + Photography Direction • End-to-End CX Strategy • Original Naming • Writing + Editing + Ghostwriting • Editorial + Social Content • Concept R&D • Art Direction + Design • Logo Design • Fine Art + Illustration • Product Design (UX/UI) • Quiz Development • Interior Design • Set + Wardrobe Styling • Retail Design • Print + Packaging • Signage + Display • Publication Design • Animation + VFX • Video Editing • Physical Goods Development + Design • Apparel + Accessory Design • Retouching + Post-Production Artistry • VO + Performance + Hosting • Interviews + Discussion Moderation • PR Storytelling + Pitch Work • Casting • Advertising Campaigns • Workshop + Qualitative Research Design • Event Activations • Surprise + Delight • Inclusive Team + Culture Building
The Hype












Clients + Colleagues
NBCUniversal • Condé Nast • Discovery Inc • Fab • Hearst • Magnolia Network • Food.com • Kindra • NYC Pride • King Features • Ample • Apartment Therapy • Axis Group • Barnes & Noble College • Catalpa House • Center for Survivor Agency & Justice • Craftsy / Bluprint • Creative Circle • Current TV • Dance Party Time • Discovery Channel • Dos Eqis • HGTV • Indeed • Lockwood • Metro Vein Centers • Nightingale Veterinary Partners • OWN • Peter Horowitz Real Estate • Sage Integrative Wellness • The Orchestra Now • Wizehire
Awards
- GOLD • Muse Awards Video: Art & Design [ Comics Kingdom Anthem ]
- GOLD • Muse Awards Video: Branding [ Comics Kingdom Anthem ]
- GOLD • Muse Awards Logo Design [ Sage Integrative Health ]
- GOLD • Muse Awards Brand Identity [ Wizehire Rebrand ]
- GOLD • Muse Awards Logo Design [ Wizehire Rebrand ]
- GOLD • Muse Awards Style Guide [ Wizehire Rebrand ]
- GOLD • Muse Awards Mobile App: Themes [ Puzzle Palace ]
- GOLD • Muse Awards Social: Diversity / Equity / Inclusion [ Metro Vein: Doll Edition ]
- GOLD • Muse Awards Social: Ad Campaign [ Metro Vein: Doll Edition ]
- GOLD • Muse Awards Interactive Brand Experience [ Kindra Peri/Menopause Quiz ]
- SILVER • Muse Awards Interior Design [ Ample Flagship Studio ]
- GOLD • Muse Awards Brand Identity [ Comics Kingdom Rebrand ]
- GOLD • Muse Awards Style Guide [ Week& Bespoke Brand Identity Birth ]
- OUTSTANDING ACHIEVEMENT • HOW Awards Magazine Design [ The Curve Report: American Woman ]
- GOLD • Muse Awards Branded Content: Cause / Awareness [ Say More Conversation & Journaling Cards ]
- GOLD • Muse Awards Branded Content: Diversity / Equity / Inclusion [ Say More Conversation & Journaling Cards ]
- GOLD • Muse Awards Branded Content: Influencer Marketing [ Say More Conversation & Journaling Cards ]
- GOLD • Muse Awards Branded Content: Other_ [ Say More Conversation & Journaling Cards ]
- GOLD • Muse Awards Video: Publishing [ Comics Kingdom Anthem ]
- GOLD • Muse Awards Video: Other_ [ Comics Kingdom Anthem ]
- GOLD • Muse Awards Corporate Identity Redesign [ Wizehire Rebrand ]
- GOLD • Muse Awards Mobile App: Games [ Puzzle Palace ]
- GOLD • Muse Awards Social: Healthcare [ Metro Vein: Doll Edition ]
- GOLD • Muse Awards Corporate Identity Redesign [ Comics Kingdom Rebrand ]
- SILVER • Muse Awards Brand Identity [ Week& Bespoke Brand Identity Birth ]
- SILVER • Muse Awards Logo Design [ Week& Bespoke Brand Identity Birth ]
- SILVER • Muse Awards Logo Design [ Comics Kingdom Rebrand ]
- SILVER • Muse Awards Style Guide [ Comics Kingdom Rebrand ]
- SILVER • Muse Awards Logo Design [ Nightingale Veterinary Partners ]
- SILVER • Muse Awards Interactive Brand Experience [ The Vein Quiz ]
- SILVER • Muse Awards Logo Design [ Pet Dermatology Center ]
FAQs
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Who / what / where is By Hart’s creative collective?
Sarah Hartley’s home base is Brooklyn, but By Hart is up in the cloud, down to collaborate on zoom, and get to work everywhere in between—with team members all over the US and abroad. Our creativity isn’t a solo act. It’s a carefully orchestrated collision of talents, each bringing something essential to the workbench.
We like to think of ourselves as a creative collective of what feels like every awesome, game, and uniquely skilled person Sarah’s ever met. Some of our collaborators are moonlighters—crafting the world’s most beloved brands and experiences by day and slipping into something special by night. Others are seasoned freelancers, specialists, and craftspeople moving fluidly across clients to bring soulful work to life.
We respect non-competes, always. We also know that the best work often comes from people with hybrid skillsets who thrive stretching to do something ambitious and different. While we can’t always name names, trust us when we say: our powers combined will rock your world. Behind the scenes, you’ll find video editors, photographers, sound engineers, developers, designers, artists, writers, stylists, producers, translators, retouchers, tailors, makeup artists, performers, and more—each playing a vital role in the magic we make.
And then, there are the ones we can name. The ones our clients know, trust, and love.
There’s Kristin Ingram in Knoxville + Nichelle Tesone in Denver—art direction and visual storytelling powerhouses, designing with smarts equal to their great big hearts.
There’s Nara Gumbs in Chicago—a wonder woman of a creative strategist, the one who sees the big picture and keeps us moving forward.
There’s David Fridman in London—The drama school chum who it turns out can do a whole lot of what Sarah does—in two languages!
And there’s Michelle Beard in the great state of Massachusetts—Sarah’s childhood best friend turned operational maven. You know, just the glue, the reason we’re still in business, the only way we all get paid or stay sane-ish.
We’ll keep shouting out our people here as we get explicit consent to do so, but you get it! We’re a collective of dreamers, makers, and doers who care deeply about the work we put into the world—and the people we make it with. Who we each are matters a lot to us, but what you can achieve when you work with us is what we find most inspiring.
If that sounds like the kind of creative energy you want to be part of, what are you waiting for? Our email’s in the footer.
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What can I expect to invest in working with By Hart?
Our boutique studio services are tailored to each client's unique needs. Investment varies based on the scope, scale, timeline, team, and level of customization required.
Our monthly retainer and/or video + photo shoot investment begins at $15k, while more sophisticated multi-set shoot days—designed to provide a comprehensive well of ownable content assets from which to draw for extended periods—currently start at $50k, not including post-production editing and final content creation.
Our bespoke brand identity + customer experience partnerships, spanning 5 to 9 months, begin at $100k with the most robust multidisciplinary brand birth packages reaching $250k+.
We’d love to discuss your opportunity, so we may best provide insight on what an investment in our work would look like for your team.
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What don’t we do?
We don’t do boring. We’re not keen on factory-line deliverable monotony. We never just fly in the formula, unless it’s one of our award-winning style guides. If you’re looking for a team that spends more time color-coding spreadsheets than actually making something that moves people—you’ve stumbled into the wrong studio.
We are deadline-driven, fairly neurodivergent folx who think best when we’re deep in R&D, not buried in documentation and project management software. We thrive on the unexpected, the in-between, the what if we tried this instead? We’re not great at keeping our wings clipped. We like to get our hands in all the pots, stir things up, and create collaborative work that actually makes us all feel something.
So if you’re after safe, predictable, and heavily templated (though we’re all for beautiful brand consistency and gorgeous design systems)—there are plenty of other places for that. But if you want something that’s got heart and soul? Yes we said yes we will YES!