Bluprint

Watch + Learn

Bluprint

A person holding up a large quilt in front of them.
A person sitting on a couch knitting.

BRAND PROMISE

"I did it!"

In an always-on world, we help you unwind — and create something meaningful. We build confidence by supporting you with inspiration, giving you expert instruction, and inviting you into a passionate community that gets you (no matter where you are in your journey). Here, you can enjoy the space to do more of what you love.

Paint splattered onto brushes and small canvases featuring various shades of pink.
The brand's color palette.
An ad featuring a person holding a quilt around them. The text reads My style is Fresh.Bright.Fun. And made by me.
An assortment of arts and crafts tools and supplies laid out around a framed painting.
Two children wearing knitted fox hats.

Brand Pillars

WE RESPECT YOUR TIME

We help you cut through the startup hassle by curating everything you need in one place and meeting you on your favorite platform. From project kits designed for your skill level to step-by-step guidance, you can be assured that you’ll make something great here.

WE'VE BEEN THERE

We anticipate all the hills and valleys because we’ve gone through them too. At every turn, it feels like there’s a real person helping you avoid common mistakes and setting you up for success.

WE'RE FOR EVERY MAKER

Whether you’re a never-crafted newbie or an accomplished maker with decades of experience, we help you discover the best options for you and grow your skills.

WE KEEP IT FRESH

We’re that endlessly creative friend who’s always in the know about the next incredible thing, from trends and techniques to tools and tips. There’s always something new to see and try.

WE BELIEVE IN THE JOY OF CREATIVITY

You love making. We get it because we feel the same way. We understand one of the greatest sources of happiness is the creative world we build.

Screenshot of the Bluprint website home page.
An ad featuring a knitted hat and yarn with the words Your next project is waiting. Bluprint.com
A smiling woman holding a bolt of fabric mid jump.
A smiling woman holding multiple bolts of fabric.
A child wearing a knitted fox hat.
A person decorating a cake with icing in the shape of leaves.Various icon patches for the bluprint brand.
An ad featuring a person following along with a DIY video from the Bluprint mobile app.An ad featuring a woman putting a quilt onto a couch with the words There's a maker in you. Online classes and supplies to feed your inner maker.
A starter emroidery kit and bluprint tote bag. A blueprint tote bag and a beginner's drawing guide.

BLUPRINT

Introducing [New Co]

Cultural Context. People are seeking out opportunities to immerse themselves in the activities that make them feel most alive.Bluprint brand introduction.Bluprint brand description.Bluprint ad with paintbrushesBluprint ad with a woman painting on a canvas. What do you want to paint today?Bluprint ad with something in the process of being knitted. What do you want to knit today?Bluprint ad. Do anythingBluprint ad. Learn anythingBluprint ad. Do anythingScreenshots of the Bluprint mobile app and desktop website.