

BRAND PROMISE
"I did it!"
In an always-on world, we help you unwind — and create something meaningful. We build confidence by supporting you with inspiration, giving you expert instruction, and inviting you into a passionate community that gets you (no matter where you are in your journey). Here, you can enjoy the space to do more of what you love.





Brand Pillars
WE RESPECT YOUR TIME
We help you cut through the startup hassle by curating everything you need in one place and meeting you on your favorite platform. From project kits designed for your skill level to step-by-step guidance, you can be assured that you’ll make something great here.
WE'VE BEEN THERE
We anticipate all the hills and valleys because we’ve gone through them too. At every turn, it feels like there’s a real person helping you avoid common mistakes and setting you up for success.
WE'RE FOR EVERY MAKER
Whether you’re a never-crafted newbie or an accomplished maker with decades of experience, we help you discover the best options for you and grow your skills.
WE KEEP IT FRESH
We’re that endlessly creative friend who’s always in the know about the next incredible thing, from trends and techniques to tools and tips. There’s always something new to see and try.
WE BELIEVE IN THE JOY OF CREATIVITY
You love making. We get it because we feel the same way. We understand one of the greatest sources of happiness is the creative world we build.











BLUPRINT
Introducing [New Co]









